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Safe Riding

Improving road safety
for everyone

Michelin is a world leader in road safety through its involvement in a variety of initiatives across the globe. The Group wishes to continue its efforts to save even more lives.

The challenge of making our roads safe

Every year, 1.2 million people are killed, and another 50 million injured, in traffic accidents, which are the leading cause of mortality among young people. Governments, international organizations, and businesses must step up their efforts to make roads safer for everyone, and run awareness-raising campaigns and training programs for everyone on the road.

 

The challenge of making our roads safe

 

Awareness-building campaigns

In 2004, Michelin committed to the European Road Safety Charter, and is still helping to improve road safety by conducting road safety awareness-building and training campaigns. To date, Michelin has focused its efforts on 15 European countries, as well as in Europe, Africa, America, and Asia. After India, the Group ran programs for young people and newly-licensed drivers in the United States and Brazil in 2014, before shifting its focus to China in 2015.

The Group operates directly or in collaboration with international bodies.

http://www.goldenrules-fia-michelin.com/